CO-DESIGN IS AT HEART OF OUR APPROACH. EMPATHY IS THE CENTRAL THREAD OF THIS APPROACH RIGHT FROM INTENTLY LISTENING TO CUSTOMERS' TO FIND THEIR UNMET AND UNARTICULATED NEEDS, AND THEN CO-CREATING ACTIVELY WITH THEM THE SOLUTIONS THAT ADDRESS THOSE NEEDS.



 Our studio in an old "shophouse" in the charming Arab heritage district of Singapore

Our studio in an old "shophouse" in the charming Arab heritage district of Singapore


OUR APPROACH

CHANGE STARTS WITH MINDSET.
Mindset change can be brought about by sensitivity to different perspectives. We gain these perspectives through three-way-empathy - a) empathy for CEO to gain the business value or $$ perspective, b) empathy for staff & stakeholders to gain perspective of partners who will deliver the solution and most important c) empathy for customers' to gain insights into what is cardinal to them.  The solution often lies at intersection of these perspectives.


USER RESEARCH

Our consulting projects always begin with user research, where qualitative and ethnographic methods are employed.

 
 Our facilitator sharing  user insights  before an exercise during one of the workshops sessions

Our facilitator sharing user insights before an exercise during one of the workshops sessions


STRATEGY CO-DESIGN

 

Insights extracted from research inform the design of co-creation sessions at key strategy formulating and alignment stages.  

Applying business tools, participatory design methods and facilitation skills, we work together with clients to gain clarity of their challenges and realise latent opportunities for growth.

 Strategy Development co-creation session

Strategy Development co-creation session