Concept visualization and editorial design

— Sangeet Paul Choudary, CEO, Platform Thinking Labs

“The way design was shaping up has inspired me to rewrite almost the whole book.”

The book design was commissioned by Platform Thinking Labs and designed closely with author Sangeet Paul Choudary (Co-chair of the MIT Platform Strategy Summit and an industry advisor to the Global Platform Data Project at Stanford University) from visual abstractions, infographics and diagrams to layout and cover.


The process involved multiple co-creation sessions with the client to develop visual illustrations of the platform concepts. The design language was translated into distinctive and relevant graphic visualizations to illustrate the components of the platform concept.

Platform Scale was launched on Amazon and it remained on the bestsellers list for eight consecutive weeks.