Communication & Rebranding Strategy
– Sharon Goh, Co-founder, Sunflower Childcare.
"The branding project has been one of the key factors in our successful franchisee growth and consolidation journey."
Based on extensive research, we created a clear brand communications strategy for Sunflower. A branding system with a comprehensive set of brand guidelines for corporate identity, marketing communications, curriculum delivery, signage system, branded interiors for its childcare centres, and service behaviour guidelines for Sunflower Preschool staff.
Sunflower has seen unprecedented growth from 10 childcare centres to 23.
Sunflower Childcare has been in existence since the year 2000. When this project was commissioned in 2014, Sunflower was about to embark on its growth journey to establish the brand foundation for franchisee expansion.