About Us

We work with organisations to help them create, deliver and capture value by optimising every aspect of their business through the lens of ‘people’ experience.

FAST FACTS IN A NUTSHELL

Innovating since 2012 – Founded in 2012 in Singapore, we have been helping organisations actualise innovation for last 12 years.

Government Grant Panels – We have been consistently appointed on multiple Government grant panels that support innovation in organisations.

Our Clientele – We have worked with broadly three types of clients - Government, Small and Medium Enterprises and Large Corporations.

Global Service – We serve our ASEAN and India clients from Singapore, and our European clients from Frankfurt, Germany.

Our Team – We have a multicultural and multi-dextrous team with varied backgrounds, education and experiences. Our team is spread across ASEAN region, India and Europe.

Grants & appointments

Ideactio is one of the few consultancies in Singapore to have been appointed for multiple panels by Govt agencies. This means two things for our clients:

TRUST
This is a validation and endorsement of quality work that Ideactio has been doing in the field of Innovation design with Singapore SMEs and Public Sector Organisations.

GRANT SUPPORT
Innovation projects of our clients can be supported by Government grants and other kinds of support. We will be happy to help you assess and apply for the best grant suited for you. Write to us at touch@ideactio.com

Here are some of the grant panels that Ideactio has been appointed for over the year:

Infocomm and Media Development Authority of Singapore [IMDA]
Civil Services College of Singapore [CSC]
Singapore Business Advisors and Consultants Council [SBACC]
Enterprise Singapore [ESG]
Design Singapore Council [Dsg]
National Arts Council [NAC]
Whole of Government Panel [WoG]
Workforce Singapore [WSG]

Value We Bring

Our facilitative and co-creative approach brings in value to your business in three ways:

WE BRING IN DIFFERENT PERSPECTIVES.
We bring in a different perspective to help you see your own world and problems from a different viewpoint, and help you to reframe your problems as opportunities which lead to solutions and outcomes that your current perspective would not have given you.

WE HELP YOU SEE PATTERNS.
We help you make sense of the maze of information and draw insights in which you can build your decisions and actions. We synthesise and distill insights which otherwise would not be apparent.

WE TRANSLATE INSIGHTS INTO ACTION.
Having insights is not sufficient. You need to build on these insights to drive action. We help you to translate insights into strategy to actualise innovation.

Value THAT GUIDES US

We are guided by the following beliefs, which are core drivers of our behaviour and actions:

BEING GENUINE.
Going the extra mile is not at exception, it is the norm for us. Whatever we do we do, we do with utmost sincerity of purpose.

INGENUITY.
We make an effort to create original work. We strive for originality through philosophical reflections coupled with real-world evidence based insights through rigorous research.

PURPOSE AND CRAFT.
We believe in purpose-driven change. Change without purpose and intent is rudderless. We continuously hone our craft by doing, learning and iterating.

CONTINUOUS REINVENTION.
We are never done. Human condition is a condition of dynamism and progress. We don’t just respond to change but proactively design it to keep ourselves relevant in the changing world.

TRAJECTORY, NOT THE POSITION.
For us, trajectory (where we are going) is more important than the position we are at now.

WE ARE BETTER TOGETHER.
Joy is in working together, not alone. We are smarter together, than each of us alone.

Our approach

Our approach is underpinned by the following principles:

WE ARE NOT EXPERTS, WE ARE FACILITATORS.
We don’t claim to be experts of your business. We listen to you, practicing a facilitative consulting approach to design solutions together. We are the partners in your journey to actualise change.

WE SOLVE BUSINESS PROBLEMS FROM A PEOPLE EXPERIENCE LENS.
If we take out the frills, every business is human business; being human-centered is not a choice, it is the imperative. We see the world from the perspective of humans, not just profit. We see the world of possibilities, not restrictions. We see the world with a lens of what can be created, not what can be destroyed; we see the world through the lens of what the world needs, not just what we have to offer.

WE QUESTION YOUR ASSUMPTIONS - AS WELL AS OURS.

To bring about this change, we constantly question our assumptions, our ways of thinking and working, and how we make things. We question what is relevant and what is not. These beliefs have shaped our approach which lets us Look differently, Think differently, and Make differently in our journey to design meaningful change for you.

WE BUILD CAPABILITY.
We actualise change by enabling human potential to shape future potential. We work with our clients not just to leave them with a solution, but work with them to build their internal innovation capabilities through meaningful handholding and training.

Our Culture

"To build a place fueled by a love for those

 we work alongside, and feel free to be our

 true selves."

LOVE.
Essence of our culture is Love. Love for our work. Love for the people we work with.

HUMAN DIGNITY.
Human dignity is at core of our culture. We believe that the way people feel together as a team strongly impacts how they work and perform.

MORE TOGETHER.
We believe that all of us achieve more together than each one of us alone. We are on a pursuit to build something bigger together than each one of us can build on our own. We are on a quest to make Ideactio a place where individual expression symbiotically lives with caring collaboration. For us individual performance is as important as is team performance.

Our pursuit

We are on a pursuit to create an ecosystem that catalyses a symbiosis of knowledge, learning and its application. This pursuit finds expression in three pillars that drive and shape our work.

KNOWLEDGE (RESEARCH)
Through this pillar we follow our intellectual curiosity to uncover the new. This pillar is a source of emergent areas and themes of knowledge that we continuously develop through philosophising, theorising and iteratively testing in various ways. We are a bunch of people that thrives on quest for new knowledge. Pursuit of knowledge has guided our decision to invest our time and resources in research projects and initiatives MetaSkills Research Lab, Centre for Foresight Research and Consultancy to dig deeper into cutting edge concepts.

LEARNING (EDUCATION).
We translate knowledge into teachable / learnable forms. We are driven by our quest to make learning current and seamless. We develop new ways in which people learn and absorb knowledge. This pillar is an expression of our pursuit of designing new ways and modes of learning. We work progressively and iteratively to build learning programmes in disciplines like innovation, future services, culture, future of work and future skills. We have two key sources of knowledge that fuel innovative content for our education arm:

SOURCE 01: RESEARCH
Emerging themes and new knowledge distilled through our Research / Knowledge pillar.
SOURCE 02: CONSULTING
Knowledge that we gather from our consulting work is codified in the form of frameworks, tools & course curriculum that is then imparted at scale for adult learners and business executives to build their capability and capacity.

APPLICATION (CONSULTING).
Consultancy is expression of our pursuit to operationalise learning in the real world scenarios. We have been continuously building expertise in areas of innovation, services, culture and skills. Consulting is where our real action is. We also consider this a real life research laboratory which also acts as a source of new and unexpected insights on application and manifestation of Human-Centred-Consulting.