Citizen Behaviour change

Client Name: National Environmental Agency (NEA)
Sector: Government
Type of Project: Sustainability Design, Stakeholder Engagement

This project is a collaboration with National Environment Agency (NEA) to apply design innovation and drive behavioural change in environmental sustainability in Singapore.

Workshop rundown

This workshop was hosted for two days, where participants from 37 organisations came together to create a sustainability

Meetings with TAC to understand their industry and challenges faced.

Our Approach

We conducted meetings, interviews and on site observations to better understand the challenges TAC is facing, as well as youth’s understanding and perceptions of Chinese Opera. Through sense-making analysis, we gained a deep understanding of youth needs and gaps (challenges they face). This insight has informed a strategic shift in TAC's engagement approach, ensuring it resonates better with our target audience.

Hands on activity with TAC’s representative to guide them with rebranding TAC.

Key Deliverables

From the information gathered, we revitalized TAC's brand identity and developed a robust approach strategy. This culminated in the creation of three artefacts for the TAC community.

Brand and market analysis - partake in active thorough research to understand the needs and gaps of youth. Thereafter, inform a strategic change in their engagement approach.
New Identity - craft a (refreshed) identity for TAC and their offering that communicates the essence of Chinese Opera effectively.
Product and services - developed a brand marketing guideline handbook that is tailored for the community.

These artefacts is provided online and offline.