Founded in 2012 in Singapore, we have been helping organisations actualise innovation for last 12 years.

We serve our ASEAN and India clients from Singapore, and our European clients from Frankfurt, Germany.

We offer six kind of services - Research, Consulting, Workshops, Executive Education, Playbooks and Keynotes.

Our consulting services are in four areas - Innovation design, Service design, Culture design and Brand design.

We have a multicultural and multi-dextrous team with varied backgrounds, education and experiences.

Our team is spread across ASEAN region, India and Europe.

We have worked with broadly three types of clients - Government, Small and Medium Enterprises and Large Corporations.

We have been consistently appointed on multiple Government grant panels that support innovation in organisations.

You will get to know more about each point as you read further in this website.

We work with organizations to create, deliver and capture value by optimizing every aspect of business through the lens of ‘people’ experience.

You can engage us in six ways:

1. RESEARCH

2. CONSULTANCY

3. WORKSHOPS

4. EXECUTIVE EDUCATION

5. PLAYBOOKS

6. KEYNOTES

Each type of engagement can be delivered independently or as a stack of services, building on each other. It all depends on your needs and a mutually agreed upon pathway after our preliminary assessment and discussion with your leadership team.

1. RESEARCH → UNMET AND UNARTICULATED NEEDS OF CUSTOMER ARE A SOURCE OF INNOVATION.

   Such engagements result in customer insights about their unmet and unarticulated needs, or their feedback on your product or service. We use human centred tools and techniques to elicit these insights.For more, please look through SERVICES > RESEARCH

2. CONSULTANCY → SOLUTIONS TO ACTUALISE INNOVATION.

   
   Such engagements result in a solution. The solution can be in the form of a product or service, a business strategy, a way of working, or a business model. When the problems are fuzzy and solutions require in-depth research to diagnose your problems or build on opportunities, we come in as your consulting partners to work along with you to develop solutions. For more, please look through SERVICES > CONSULTANCY

3. WORKSHOPS → TAILORED WORKSHOPS FOR SPECIFIC OUTCOMES.

   Such engagements are in the form of custom-designed workshops to achieve a specific outcome. There are times when you know what you want, and you need facilitative help to bring in stakeholders to address an issue at hand in a structured and time bound manner to deliver a desired outcome. For more, please look through SERVICES > WORKSHOPS.

4. EXECUTIVE EDUCATION → BRIDGING THE CAPABILITY GAP.

   Such engagements are in the form of training and workshops that help you build new skills, learn new tools and concepts. Our training programmes / courses are hands-on, interactive and concepts are learnt through practice. Our training programmes help you to learn a common language of innovation and build expertise and organisational capacity to actualise innovation. For more, please look through SERVICES > EXECUTIVE EDUCATION

5. PLAYBOOKS → ARTEFACTS THAT ENABLE CHANGE.

   Such engagements result in customised playbooks, toolkits, gamified cards and other artefacts that help people in your organisation get a guide and handholding while the solution is being implemented. Depending on your needs, we will make the artefacts both in traditional hardcopy and increasingly in digital forms. For more, please look through SERVICES > PLAYBOOKS.

6. KEYNOTES → GIVING YOU A NEW LENS.

   Through our keynotes, we give you a new lens to view at your context and problems. This helps you build your reframing muscle, in turn inspiring change in your mind and in your organisation. For more, please look through SERVICES > KEYNOTES.

Ideactio is one of the few consultancies in Singapore to have been appointed for multiple panels by Govt agencies. This means two things for our clients:

TRUST.

This is a validation and endorsement of quality work that Ideactio has been doing in the field of Innovation design with Singapore SMEs and Public Sector Organisations.

GRANT SUPPORT.

Innovation projects of our clients can be supported by Government grants and other kinds of support. We will be happy to help you assess and apply for the best grant suited for you. Write to us at touch@ideactio.com

Here are some of the grant panels that Ideactio has been appointed for over the years.

Infocomm and Media Development Authority of Singapore [IMDA]

• Digital Transformation (2022 - 2024)

• Digital Storytelling (2022 - 2024)

• UX (2022 - 2024)

Civil Services College of Singapore [CSC]

• Innovation Sandboxing

• Regulatory Sandboxing

Design Singapore Council [Dsg]

• Frame and Scope programme (Design Thinking) for SMEs (2020 -2023)

National Arts Council [NAC]

• Sector Transformation Fund (STF) to help arts sector organisations innovate

Enterprise Singapore [ESG]

• Branding, Business Transformation and more (over past 111 years)

Whole of Government Panel [WoG]

• Panel of Research Agencies (Category E) (2020 - 2024)

Singapore Business Advisors and Consultants Council [SBACC]

• PMC - Practising Management Consultant by SBACC

Workforce Singapore [WSG]

• ACLP - Advanced Certificate of Learning and Performance

Over the years we have worked with three types of clients to help them remain relevant with change:

1. GOVERNMENT

2. SMALL AND MEDIUM SIZED ENTERPRISES

3. LARGE COMPANIES

Here is a representative list to give you a sense:

GOVERNMENT CLIENTS.

We have worked with multiple Government / public sector organisations to drive their change and innovation agenda.

Singapore Tourism Board

Singapore Police Force

Home Tea Science and Technology Division

Public Service Division

Accounting and Regulatory Authority of Singapore

Design Singapore Council

Enterprise Singapore

Infocomm and Media Development Authority

Institute of Adult Learning

National Environment Agency

National Parks

Building Construction Authority of Singapore

SMALL AND MEDIUM ENTERPRISES.

We have helped SMEs from different industries to innovate their products, services, business models and brands.

Benjamin Barker

Scanteak

Teo Garments

Mount Faber Group

4Fingers

Sonata

Chan Brothers

EU Holidays

Harry’s

Meyer

Keystone Cables

Meyer Engineering

LARGE CORPORATIONS.

Worked with SMEs with market entry / product strategies through deep customer research.

DBS

TATA Steel

TATA Sons

TATA AIA

TATA Hitachi

Bayer

Manulife

Coopervision

PropertyGuru

Kingsmen

NTUC FairPrice

Our facilitative and co-creative approach brings in value to your business in three ways:

WE BRING IN DIFFERENT PERSPECTIVES.

We bring in a different perspective to help you see your own world and problems from a different viewpoint, and help you to reframe your problems as opportunities which lead to solutions and outcomes that your current perspective would not have given you.

WE HELP YOU SEE PATTERNS.

We help you make sense of the maze of information and draw insights in which you can build your decisions and actions. We synthesise and distill insights which otherwise would not be apparent.

WE TRANSLATE INSIGHTS INTO ACTION.

Having insights is not sufficient. You need to build on these insights to drive action. We help you to translate insights into strategy to actualise innovation.

We are guided by following beliefs which are core drivers of our behaviour and actions. →

BEING GENUINE.

Going the extra mile is not at exception, it is the norm for us. Whatever we do we do, we do with utmost sincerity of purpose.

INGENUITY.

We make an effort to create original work. We strive for originality through philosophical reflections coupled with real-world evidence based insights through rigorous research.

PURPOSE AND CRAFT.

We believe in purpose-driven change. Change without purpose and intent is rudderless. We continuously hone our craft by doing, learning and iterating.

CONTINUOUS REINVENTION.

We are never done. Human condition is a condition of dynamism and progress. We don’t just respond to change but proactively design it to keep ourselves relevant in the changing world.

TRAJECTORY, NOT THE POSITION.

For us, trajectory (where we are going) is more important than the position we are at now.

WE ARE BETTER TOGETHER.

Joy is in working together, not alone. We are smarter together, than each of us alone.

Our approach is underpinned by the following principles:

WE ARE NOT EXPERTS, WE ARE FACILITATORS.

We don’t claim to be experts of your business. We listen to you, practicing a facilitative consulting approach to design solutions together. We are the partners in your journey to actualise change.

WE SOLVE BUSINESS PROBLEMS FROM A PEOPLE EXPERIENCE LENS.

If we take out the frills, every business is human business; being human-centered is not a choice, it is the imperative. We see the world from the perspective of humans, not just profit. We see the world of possibilities, not restrictions. We see the world with a lens of what can be created, not what can be destroyed; we see the world through the lens of what the world needs, not just what we have to offer.

WE QUESTION YOUR ASSUMPTIONS - AS WELL AS OURS.

To bring about this change, we constantly question our assumptions, our ways of thinking and working, and how we make things. We question what is relevant and what is not. These beliefs have shaped our approach which lets us Look differently, Think differently, and Make differently in our journey to design meaningful change for you.

WE BUILD CAPABILITY.

We actualise change by enabling human potential to shape future potential. We work with our clients not just to leave them with a solution, but work with them to build their internal innovation capabilities through meaningful handholding and training.

“TO BUILD A PLACE WHERE WE LOVE TO WORK WITH PEOPLE WE WORK WITH, WITH WHOM WE CAN BE WHO WE REALLY ARE”

LOVE.

Essence of our culture is Love. Love for our work. Love for the people we work with.

HUMAN DIGNITY.

Human dignity is at core of our culture. We believe that the way people feel together as a team strongly impacts how they work and perform.

MORE TOGETHER.

We believe that all of us achieve more together than each one of us alone. We are on a pursuit to build something bigger together than each one of us can build on our own. We are on a quest to make Ideactio a place where individual expression symbiotically lives with caring collaboration. For us individual performance is as important as is team performance.

We are on a pursuit to create an ecosystem that catalyses a symbiosis of knowledge, learning and its application. This pursuit finds expression in three pillars that drive and shape our work.

KNOWLEDGE (RESEARCH)

Through this pillar we follow our intellectual curiosity to uncover the new. This pillar is a source of emergent areas and themes of knowledge that we continuously develop through philosophising, theorising and iteratively testing in various ways. We are a bunch of people that thrives on quest for new knowledge. Pursuit of knowledge has guided our decision to invest our time and resources in research projects and initiatives MetaSkills Research Lab, Centre for Foresight Research and Consultancy to dig deeper into cutting edge concepts.

LEARNING (EDUCATION).

We translate knowledge into teachable / learnable forms. We are driven by our quest to make learning current and seamless. We develop new ways in which people learn and absorb knowledge. This pillar is an expression of our pursuit of designing new ways and modes of learning. We work progressively and iteratively to build learning programmes in disciplines like innovation, future services, culture, future of work and future skills. We have two key sources of knowledge that fuel innovative content for our education arm:

SOURCE 01: RESEARCH

Emerging themes and new knowledge distilled through our Research / Knowledge pillar.

SOURCE 02: CONSULTING

Knowledge that we gather from our consulting work is codified in the form of frameworks, tools & course curriculum that is then imparted at scale for adult learners and business executives to build their capability and capacity.

APPLICATION (CONSULTING).

Consultancy is expression of our pursuit to operationalise learning in the real world scenarios. We have been continuously building expertise in areas of innovation, services, culture and skills. Consulting is where our real action is. We also consider this a real life research laboratory which also acts as a source of new and unexpected insights on application and manifestation of Human-Centred-Consulting.