SPOTTING FUTURE OPPORTUNITIES.

Innovation is life blood for growth. Innovation fuels creation of new. Innovation generates value. We have been helping organisations in spotting future opportunities and crafting strategies that convert these opportunities into business models. We uncover future opportunities at intersection of Leadership Intent, Foresight and Insight through a combination of deep research, co-design and coaching to help you innovate and strategise for your future and your relevance. You can engage us in following ways:

1. ENVISIONING FUTURE

Develop future vision that inspires opportunities for change and innovation.

Outcome: Future scenarios report and card, Implication Cards (to trigger innovation ideas and concepts)

Clients: Singapore Fashion Council, Design Singapore Council, Teo Holdings, and more.

2. INNOVATION STRATEGY

Develop a business model and roadmap to actualise innovation. This is in the form of quarterly activities, timeline, responsibilities and success metrics.

Outcome: A ‘living’ strategy roadmap poster, and digital version of roadmap.

Clients: Teo Garments, Synergraphic, Gin Lee Studios

3. NEW PRODUCT DEVELOPMENT

Designing new products that build the next level of customer base and revenue stream for your organisation. This can be a digital product or a physical product.

Outcome: Concept for new product, delivered a concept cards or posters, or a lo-fi digital prototype.

Clients: EU Holidays (Bike Cafe Concept), NJ Group (Food Delivery Platform Concept), Singapore Retail Association (Retailers peer engagement community platform), TATA Steel, and more.

4. INNOVATION PIPELINE DESIGN

Designing a process and tools for your organisation to continuously churn out new products and services driven by innovation culture.

Outcome: Customised Innovation Playbook and accompanying cards, and other artefacts.

Clients: TATA Steel, Singapore Tourism Board, Singapore Malay Chamber of Commerce (Enterprise Singapore)

If you want to know more how we can help you, we will be happy to chat. Let’s arrange for a call or meet up. Write to us touch@ideactio.com

DEVELOPING PRODUCTS AND SERVICES OF THE FUTURE.

The future is services. Services of the future will be delivered through platforms and products. We work with your teams to design products and services, customer engagement strategies and interventions. You can engage us in following ways to design your services (These services are modular in nature which essentially means that you can pick different modules that best suit your requirements):

1.SERVICE AUDIT

Observations and mystery audits on how your service is performing in terms of meeting user needs.

Outcome: Service Audit report with insights on what works, and what doesn’t and set of implications on service improvement.

Clients: Lo & Behold (Tanjong Beach Club), 4 Fingers, Pazzion and more.

2. PRODUCT STRATEGY

Define the core of your product in terms of promise, value proposition and story.

Outcome: Product strategy report

Clients: Apsaras, NJ Group, EU Holidays, and more.

3. UX DESIGN

Bringing product to life developing the actual product in terms of UX and UI. We follow approach of iterative user testing to build product.

Clients: SRA (ESG), Apsaras, NJ Group, EU Holidays, and more.

4. SERVICE DELIVERY DESIGN

Build a user-centered service culture that is driven by service promise and service principles,

Outcome: Service Culture Book, and different artefacts like cards, posters. Etc.

Clients: Benjamin Barker, Coopervision, 4Fingers and more.

5. SERVICE TRAINING

Building capability of your employees to deliver promise and principles driven service over mechanistic SOP driven service.

Outcome: Employee capability, training artefacts. Depending on your needs there can also be a digital training buddy for your employees which will act as a on demand micro-learning platform.

Clients: Pazzion, Benjamin Barker, 4Fingers, and more.

If you want to know more how we can help you, we will be happy to chat. Let’s arrange for a call or meet up. Write to us touch@ideactio.com

ENABLING PEOPLE POTENTIAL

An organisation's culture, though seemingly intangible, is the foundation for continuous innovation and achievement. We work with you to co-create a common language for organisational culture, and create programmes to embed in your day to day work. You can engage us in following ways to design a culture where innovation thrives:

1. VISION AND VALUES DESIGN

Through a series of workshop, interviews, co-creation and validation session design the core of organisations culture.

Outcome: Culture Book and related artefacts

Clients: Home Team Science and Technology Agency, Sing Chye Heng Group (retain).

2. EMBEDDING CULTURE

Interventions in the form of gamified immersive workshops where employees are made to internalise elements of culture in gamified, experiential and reflective ways.

Outcome: Immersive workshops, reminder artefacts, etc.

Clients Home Team Science and Technology Agency, Sing Chye Heng Group (retail).

3. CHANGE AUDIT

To understand leaders' level of commitment to the proposed change (change intent) and to gather information about employee needs, challenges, and aspirations regarding the change objective (through indepth interviews and workshops)

4. DESIGNING CHANGE STRATEGY

Designing change management strategy, interventions and roadmap.

5. WORKPLACE DESIGN

Translating change strategy into workplace design that foster and enables the change objective.

Outcome: Change Book, Design Considerations Cards, etc.

Clients: Public Service Division (PMO) Singapore, Building and Construction Authority of Singapore, Sonata Dancewear (retail), and more.

6. ORGANISATIONAL AUDIT

To understand what are the opportunities, gaps and challenges in organisational communication and collaboration.

Outcome: Key gaps in organisational communication and collaboration.

Clients: Grasshopper (FinTech).

7. COLLABORATION DESIGN

Designing tools, interventions and roadmap for collaboration.

Outcome: Collaboration Playbook and accompanying artefacts

Clients Grasshopper (FinTech)

If you want to know more how we can help you, we will be happy to chat. Let’s arrange for a call or meet up. Write to us touch@ideactio.com

360 DEGREE BRAND - SUCCESSFUL BRANDS ARE ALIGNED NOT JUST TO CUSTOMER NEEDS, BUT ALSO TO EMPLOYEE NEEDS AND ASPIRATIONS

Brand is not just about your logo. Brand is a resultant of how the whole organisation works. Brand is integral to every aspect of you business. Brand is about developing a narrative that communicates the core proposition of your business to not just your customers, but also to your stakeholders and employees. You can engage us in following ways:

1. BRAND AUDIT

360 degree brand audit through internal and external interviews and perception surveys.

2. BRAND STRATEGY / STORY

Develop the core of brand through co-creation and validation. Such projects result in a brand strategy report and manual comprising - brand promise, brand proposition, brand personality, etc.

3. DIGITAL MARKETING STRATEGY

Developing campaigns and interventions to promote your brand. Such projects result in outcomes like Marketing / Digital Marketing Strategy Book, Campaign Builder Tools, etc.

4. CORPORATE IDENTITY SYSTEM

Designing visual identity system for your brand. This includes corporate, product and service brands.

5. BRAND ARTEFACTS DESIGN

Designing artefacts that bring your brand to life. Outcome Website concept design, brochures, cards, posters, etc.

6. EMPLOYER BRANDING

Developing a clear employer value proposition that connects organisational intent with employee needs and aspirations.

This is followed by designing employee engagement interventions, employee communications and employee engagement campaigns, etc.

Clients (Brand Design):
We have worked with varied set of clients from different industries on brand design projects. Some examples:

Pazzion, Sing Chye Heng (Retail)
SG TraDex, Optimai (Technology)
Meyer Engineering (Industrial)
Lorna Whiston (Education)
iSteaks (Food).

Please look up Work section in this website

If you want to know more how we can help you, we will be happy to chat. Let’s arrange for a call or meet up. Write to us touch@ideactio.com