Revolutionising Indian Dance Theatre - The 'Netflix' of Dance Productions!
Client Name: Apsaras Arts
Sector: Arts
Type of Project: Business Transformation and Content Strategy Design
Grant Support: Sector Transformation Fund
Grant Agency: National Arts Centre (NAC), Singapore
Founded in 1977, Asparas Arts embarked on a journey to promote classical Bharatanatyam in multicultural Singapore. With their feet firmly planted in the rigorous foundations of the 2000-year-old dance form, they have made it their focus to push the boundaries of this tradition to create performances that are relevant to the times.
Project Objective
The project objective is to strategically transform Apsaras Arts’ model by creating demand to diversifying their business model and shift their positioning from a performance centric model towards a production services organisation.
Meetings with Apsaras to understand their industry and challenges faced.
Our Approach
The approach applied was viewed with multiple angles:
Looking Deeper, Beyond Symptoms - To look beyond the symptoms into the root of the problems.
Research & Co-reflection - Effectively co-creating with Apsaras to understand the landscape, competitors, audience and untapped opportunities.
Envisioning the Future State - Co-creating and articulating a vision on the future state with clear key initiatives to actualise the vision.
Testing & Validating - Consistent testing of the concepts with key stakeholders and target audiences.
Prioritisation & Roadmap - Validated initiatives are prioritised as an actionable roadmap, guiding the implementation and tracking along the way.
Reveal of avai, the ‘netflix’ of Indian Dance Productions.
Key Deliverables
With the delivery of our approach, we have effectively executed a range of strategies and actualised the product that met Apsaras art’s goal of expanding its reach on a digital stage. This includes:
Crafting Strategy & Product Development - Through in-depth research and strategic sensemaking, we understood the pulse of audiences and Indian dance artists, laying the groundwork for our product strategy. From envisioning Apsaras' future to actualising the streaming platform with seamless UI/UX design, every step was meticulously executed.
Engagement & Growth - Our journey didn't stop at development; we crafted engagement strategies and marketing materials to captivate international audiences, fostering a vibrant community of artists and enthusiasts alike.
The website can be viewed here: https://avai.video/
Service
Consultancy
Offerings
Business Strategy, Business Model Innovation, Digital Platform Design, UX/UI
