MOVING BEYOND TO MASSES

Client Name: Herbal Pharm
Sector: Retail
Type of Project: Customer Insights and Future Roadmapping
Grant Support: Frame and Scope (Design Innovation)
Grant Agency: Design Singapore Council

Founded in 2004, Herbal Pharm is a leading Singaporean nutraceutical brand dedicated to helping customers achieve a healthier lifestyle through all-natural products. Driven by a passion for well-being and sustainability, they've expanded their reach with innovative solutions and a commitment to eco-conscious practices.

Project Objective

The objective of this project was to understand the unmet needs of new customer segments* and uncover opportunities for Herbal Pharm to engage them and make a place in their hearts and wallets.

*senior chinese & the younger PMET customers

Workshop session to understand the strengths and challenges of the organisation.

Our Approach

We unlocked the growth for Herbal Pharm through a three-step process:

Uncovering Needs - Interactive interviews with stakeholders reveal market needs and frustrations. These insights become actionable personas guiding future strategies.

Co-Create the Future - Collaborative workshops with Herbal Pharm identify untapped opportunities and define the potential customer base for the future.

Actionable Roadmap - We prioritise insights and create a roadmap with clear initiatives, empowering decision-making on target markets and strategic direction.

Hands on workshop to envision the future of Herbal Pharm

Key Deliverables

Our initiative focuses on expanding customer and market segments, positioning the brand as a mass-market entity, thus, we crafted a cohesive business roadmap and transformation strategy tailored to Herbal Pharm’s objectives.

Insights Writing - Analysing and making sense of raw information from industry and trends research, customer and employee interviews and synthesising into coherent insights.
Prioritisation and Roadmap - We prioritised initiatives to create an actionable roadmap and guiding implementation. The designed roadmap strategy proposes initiatives to assist management in decision-making regarding target market segments and strategic directions.

Service

Consultancy

Offerings

Customer Insights, Business Strategy